Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has developed from a small Tokyo atelier into one of the most influential fashion houses on earth. Its international achievement wasn't crafted by classic promoting or mainstream tendencies, but through a Daring philosophy: problem the norm, break conventions, and Permit originality talk louder than recognition. This unconventional approach grew to become the foundation for CDG’s worldwide growth.
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CDG obtained Intercontinental attention by presenting apparel that turned down common Suggestions of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of global trend editors and prospective buyers early in the 1980s.
This world-wide visibility strengthened the CDG Hoodie identify and captivated faithful prospects from each corner of the entire world.
The 1995 "Snooze" assortment consisted of striped pajamas "bearing prints of identification figures and marks of military services boot prints".[thirty] Contemporaneous media coverage juxtaposed pictures of the collection with photos taken at Auschwitz concentration camp, as well as the controversy acquired Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as a firm in 1973. The brand name's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", specially from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").
The 2006 autumn/Wintertime assortment dealt with the concept of your persona,[fifteen] the different ways to existing just one's self to the globe. Fusing tailor-made menswear with feminine elements which include corsets and flower printed gown fabrics, Persona was An additional selection that blended the feminine Using the masculine.
CDG built a strong distribution method by positioning its items in top luxurious merchants like Dover Avenue Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name usage of elite consumers globally though preserving its creative integrity.
In 2017, the corporation introduced a completely new fragrance, Concrete, and marked its launch from the US having a evening meal curated from the artist and chef, Laila Gohar.
Just about every shop was intended as an artistic Area, boosting Comme Des Garcons CDG Hoodie's reputation for innovation and giving purchasers an immersive retail expertise.
Along with the increase of online shopping, CDG expanded its achieve by presenting collections through official and partnered e-commerce platforms. Social networking and vogue communities served spread the brand’s identity, generating items such as PLAY Heart tees and Converse sneakers viral throughout the world.
The CDG x Converse Chuck Taylor turned One of the more recognized sneaker collaborations on the planet, aiding CDG get to world wide mainstream visibility when being legitimate to its edgy creative imagination.
Comme des Garçons’ runway shows in Paris are famous. Kawakubo’s theatrical shows, normally more like artwork installations than style shows gained all over the world media protection, reinforcing the model's status for groundbreaking creativeness.
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The corporate also generates a line of agendered fragrances, the majority of which are unconventional on the globe of perfume and aligned Along with the types of its clothes.[6]